MOIKO DESIGN Kids t-shirt "Kuje"

Kids' t-shirt "KUJE" (in English "joke") from the Finnish brand MOIKO. The pink T-shirt with the lavender-coloured "Pikku Myy" (in English "Little My") print on the front is made from 100% ZERO WASTE material: 60% of the fabric is made from recycled cotton or fabric left over from the production of other textiles and 40% from recycled polyester from PET bottles.

The production of this fabric causes 50% less CO2 emissions and uses 99.9% less water than equivalent products made from new materials. Made in Estonia, printed in Finland.

The "Pikku Myy" character is part of the Moomin family by Finnish-Swedish author Tove Jansson. We have seen it once or twice in the Moomins that brave little My has bitten someone - often the person has deserved it for being mean to My or others. Nevertheless, we don't encourage anyone to solve problems by biting, but rather by talking!